Campaign Toolkit

Getting Started: Planning For Your Campaign

So you've been asked to run the United Way campaign at your company. Don't worry. We're here to help! Start with the Coordinator Guide for the campaign basics.

Coordinator Guide - Here's where you get started

FUNRaising Booklet - Great special event ideas!

Preview: Materials Available for Order

The following materials are available for order. Click on the items below to preview materials in PDF format, and order online.


Order brochures here

Infographic - NEW for 2016! Sending materials electronically to your employees? Direct them here for more information about the impact of their gift.  

Order pledge forms here


Table Tent

Download PDF (8.5x14)

Or Order Online


Poster 1

Download PDF (11x17)

Or Order Online


Poster 2

Download PDF (11x17)

Or Order Online


Poster 3 

Download PDF (11x17)

Or Order Online


Video options:



Thank You Postcards

Download PDF



What your dollar buys

Download PDF


Middlesex United Way

Download PDF


Download: Additional Tools & Templates

We hope you will find the following materials helpful in spreading the message about your campaign!

Communications Tools & Templates

Solicitation letter template (Word .docx file)
When you are ready to ask your colleagues to make a gift to your campaign, this template will help you make the case.

Thank you letter template (Word .docx file)
After the campaign, this template can be used to thank all contributors for their support.

Sample emails - 10 days of United Way (Word .doc file) - Coming soon!
This document contains 10 days of sample emails (plus a bonus thank you email) you can send to your colleagues to inform them about Middlesex United Way's work and how they can help.

PowerPoint Template (.pptx)
If you are making a presentation about your campaign, this blank PowerPoint makes a nice template. We can help you tailor the content for your audience.

Special Event Tools

Casual Day Stickers
Offer a casual day to benefit for United Way and give stickers to show who is dressing down for a cause! Print these on Avery 5395 name badges.

Coupon Book
Use these coupons (e.g. "Casual Day," "Long Lunch," "Sleep in Late," and "Coffee Break") as incentives for employee pledging!

United Way Coloring Book
Great for kids! Print as a booklet or choose one page. Display at home, or use the pictures to brighten up your workplace!

FUNRaising Booklet
This booklet is full of great special event ideas for your campaign!

LIVE UNITED Candy Bar Wrapper
Wrap up a standard Hershey bar to make a delicious and informational prize for your campaign.

Making Choices
If you had a “15-candy budget” to spend every month how would you spend it? This exercise asks the tough questions about budgeting on a limited income.

LIVE UNITED T-shirt Cutouts
These paper LIVE UNITED T-shirts make great decorations, or sell them as a fundraiser. Six per sheet (legal size).


Meet ALICE - 4 Page Summary
This four-page document provides an overview of ALICE in Connecticut. For more information about ALICE in your community, visit

Young Leaders Society Brochure
The Middlesex United Way Young Leaders Society provides networking, volunteering, and leadership development opportunities for young professionals ages 21-40 who live or work in Middlesex County. Invite your colleagues to get involved!

Women's Initiative Flyer
The Women's Initiative celebrates the power of women to bring about positive change in our community through philanthropy and service. Invite the women in your workplace to join us!


We are here to help. Contact us.